Versatility

This year, the Honda lineup provides a vehicle in nearly every category. From sedans, hatchbacks, crossovers and SUVs, to the minivan and truck — and their long list of hybrids — there’s a Honda model out there for every type of driver. No matter what hobbies, lifestyle, work load or travel pursuits you value, Honda has a vehicle in its lineup that's designed to uniquely meet your needs.

Pioneering Safety

Standard on most Honda vehicles, the suite of Honda Sensing® safety features gives you the peace of mind you deserve on the road. A combination of smart technology, cameras, sonar and radar, Honda Sensing® helps the driver avoid dangers on the road when possible. Honda Sensing® has won many awards over the years, and in fact, just this year the 2020 Honda Insight 4-door sedan received a top score as the IIHS TOP SAFETY PICK+ in small cars.² Detailed below are the driver-assistive technologies that are available to add to your new Honda model:

• Collision Mitigation Braking System™ (CMBS™)
• Road Departure Mitigation System (RDM)
• Adaptive Cruise Control (ACC)
• Lane Keeping Assist System (LKAS)
• Traffic Sign Recognition (TSR)
• Honda LaneWatch™
• Blind Spot Information System

Efficiency and Sustainability

It’s no secret that Honda models are fuel efficient, mainly due to their available turbocharged engines. This year, the lineup of models include the 2020 Honda Accord Hybrid, which gives the driver 48 mpg combined,³ while the 2020 Honda Insight produces a massive 52 mpg combined.³ And according to Honda, the Honda Clarity only emits water vapor.⁴ Many have the Eco Assist™ system and ECON button, which closely monitors driving actions and gives feedback when the driver is saving fuel by turning green, and when aggressive driving is detected, the light turns blue. But it doesn't matter if your model is hybrid or gas — if you have a Honda, you’ll be making less trips to the gas station and producing a lower carbon footprint on the road.

Affordability and Resale Value

Many choose Honda because of the affordability factor — all are priced fairly, especially when you consider what you’ll receive as standard features. Quality isn’t cut for price, which means that some competing brands in a similar price range won’t have as many (or as reliable) features as a Honda. Plus, the quotes from insurance companies might be much lower for a Honda since it’s been a trusted brand for decades, so your monthly insurance bills may be less than expected.

The resale value of Honda is incredible, so once you’re ready to trade or sell your Honda for a new one, you’ll receive a solid offer. In fact, the 2020 Kelley Blue Book® Best Resale Value Award went to the Honda Odyssey,⁵ the minivan that’s been a family favorite for years. Honda isn’t a flashy brand with no substance — it’s a brand that’s proven it retains its value over the years.

Customer Loyalty

Honda buyers continue to come back to the brand they originally fell in love with. And with all of Honda’s perks and accolades, we can’t blame them! For 2019, the Honda Civic was recognized for having the highest Model Loyalty by IHS Markit⁶ and received the 2019 Edmund Buyers Most Wanted Award in the compact car segment.⁷ When you first get your hands on the wheel of your new Honda, you’ll understand why customers remain so loyal.